Converse Brand Heritage for Modern Day Customers
A prompt provided by the design team at Converse unveiled an opportunity to expand the existing iconic product line of the Chuck Taylor to integrate the functionality of a winter boot. The creation of an aspirational persona followed by a sketch heavy exploration ultimately lead to a fashion forward concept rooted in the tradition of the Converse Chuck Taylor brand.
Role: Sole Designer
A boot concept references the rubber-making history of Converse while referencing modern trends by incorporating heat sealed rubber quilting.
Considering the long history and heritage of the Converse brand, design a sneaker inspired boot for a modern day consumer.