Creating the Dwell Studio office supply collection exclusive for Staples
As a way to diversify its offerings and continually expand it’s customer base, Staples Brand partners with different fashion focused brands through strategically chosen licensed partnerships. The Dwell Studio collection was conceived to bridge a gap between student focused and professional focused products. I managed an international team of production designers to create over 60 unique products. We worked closely with the Dwell Studio team in New York City to implement their creative direction and ensure that their brand was properly conveyed through every product.
Role: Design Manager
A completely new expansion of the Dwell Studio brand needed to speak to the customer while being easily manufacturable and logically merchandised.
The collection launched in June 2017 with over 40 products, 8 feet of in-store display, and a dedicated online landing page.