Professional Seating for Aesthetically Diverse Environments
The design team at Staples created concepts for three new lines of office furniture that fall into three aesthetically diverse product families. Each aesthetic family was chosen based on research on target customers, interior design trends, and work style trends. Each concept aligns with the broader brand language through design details, material consistency, and overall form.
Role: Lead Designer, Design Manager
The project aimed to establish visual consistency while offering enough diversity for customers to use products in various styles of interior environments. The chairs were designed to reinforce category expertise and fulfill diverse customer needs.
Three chair families cover a broad aesthetic range allowing the product line to stay cohesive while still fitting into many environments.